The University of Edinburgh

Tourism, Technology and Data Cluster

Our research expertise lies in the investigation of the adoption and use of a range of technology tools in the tourism sector. Equipped with interdisciplinary research experience spanning multiple areas, such as digital marketing, statistics, big data analytics, artificial intelligence and machine learning, we aim to generate impactful research and actionable, data-driven insights to support businesses operating in the tourism sector. The cluster is part of the Edinburgh Centre for Data, Culture and Society.