The University of Edinburgh

Data, digital and AI /
Place, context and culture

Tourism, Technology and Data Cluster

Our research expertise lies in the investigation of the adoption and use of a range of technology tools in the tourism sector. Equipped with interdisciplinary research experience spanning multiple areas, such as digital marketing, statistics, big data analytics, artificial intelligence and machine learning, we aim to generate impactful research and actionable, data-driven insights to support businesses operating in the tourism sector. The cluster is part of the Edinburgh Centre for Data, Culture and Society. 

Digital Global Development Cluster

The Digital Global Development cluster focuses on the role of digital technology in the context of international development and humanitarianism. It aims to build capacity in research collaboration across disciplines at the University of Edinburgh, while generating a fruitful exchange of ideas and research insights internationally. It is part of the Edinburgh Centre for Data Culture & Society.

Edinburgh Futures Institute

The Edinburgh Futures Institute (EFI) brings people, data and diverse disciplines together in our open, what-if environment to spark the unexpected and create new ideas. EFI Research focus on challenges and opportunities posed by Data Driven innovation in four main sectors: Financial Services (including Fintech); Creative Industries; Tourism and Festivals; and Gov-tech and Data Civics. In addition to this, we support two cross cutting themes: Future Infrastructure and the Ethics of Data and AI.

Design Informatics

The Institute for Design Informatics draws on user centred and participatory design methods to develop design driven solutions in a range of areas. This includes exploring and utilizing data and digital tools in new ways.

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Business, innovation and economy
Equality, diversity and inclusion
Ethics and regulation
Historical and longitudinal perspectives
Place, context and culture
Public attitudes and controversies
Security, risk and harm
User and stakeholder perspectives